(l to r) Charlie Plumley, Dustin Priester, and Russell Estey of RooterPLUS
Meet Charlie Plumley from RooterPLUS Plumbing, Septic, Heating & Air.
Client. Friend. Well, we pretty much call him family at this point.
We were actually introduced to Charlie through social media last year when we hosted an “extreme vehicle makeover” competition on a local Ning site. RooterPLUS was going through a rebrand and wanted to talk about rewrapping their fleet.
From the first meeting with Charlie, we just flat-out liked him. Not only did Charlie listen to our ideas (both for vehicle wraps and marketing in general), he asked for input from his team on their thoughts with regards to marketing…everyone…from his managers to his plumbing technicians. He treats his employees the same way he treats us…like family. And for this reason, RooterPLUS employees are excited to come to work…they’re a great group of folks…and during this project, we’ve definitely come to think of them as part of our team. In fact, Russell (pictured above) has decided to be part of the marketing efforts for Stick It 2 Cancer and is helping get the word out!
When we first found out John had cancer, we were about 80% finished with the RooterPLUS fleet of 30 vehicles. We sat down with Charlie and talked to him about what we thought the next 6 months would look like, assuring him that we planned to work straight through. Charlie understood more than we did at that point, actually, having watched his mom battle cancer (and win!). He immediately assured us that the RooterPLUS fleet, while important, was not the most important thing. He offered us a precious gift…time. He suggested that we schedule the remainder of the fleet based on John’s good days…”We are not going anywhere Torri, and whether or not the last trucks are wrapped this week or next month really is not that important in the grand scheme of things. I have been through the chemo thing with a loved one and know the toll it takes. Take your time.”
As a small business, that gift of time (and loyalty!) is a BIG one. It means less pressure, and truly, the opportunity to heal.
And now, Charlie and RooterPLUS have decided to give another gift. They’ve become corporate sponsors of Stick it 2 Cancer. This month, they are donating $3.33 from each invoice to The Leukemia & Lymphoma Society through Stick it 2 Cancer. In addition, some of the employees at RooterPLUS are donating weekly to help find a cure via their paychecks. Now two weeks into the program, the total donation is already more $750! This week, RooterPLUS will become our first silver sponsor!
Thank you, RooterPLUS, for being a dream client. Thank you for your big heart. Thanks for helping us Stick It 2 Cancer.
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